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Residents of Blackpool will soon be able to leave the tower behind and jet off to a very different holiday destination, as budget airline Jet2.com has announced that from next winter, it will be flying from Blackpool to Geneva, the ski capital of Europe.

The airline is reacting to the large demand for such a route from residents of the surrounding area. Since the announcement, many people have expressed an interest in the new flights. As such, the flights are expected to be in high demand when they are introduced for the new ski season, with many customers set to take to the slopes and brush up on their skiing and snowboarding skills.

Sue Kendrick, the Communications Manager at Blackpool Airport, has said that there is an “overwhelming demand” for the direct route and she remains “confident these flights will prove popular from the word go”.

The new route is part of a number of new routes aimed at skiers and snowboarders being introduced by Jet2.com for next season. An increase in flights departing from airports such as Leeds Bradford, Manchester and Newcastle reflects a nationwide effort to encourage more people to use their local airports. The aim of this attempt is to help the environment and also reduce passengers' journey times.

The availability of flights from smaller airlines is often limited, so this new route will provide a greater choice for everyone. Not only will the route prove popular for skiers, but also with holidaymakers who want to enjoy a weekend break in Geneva or Salzburg.

Passengers will be pleased to hear that they can travel for as little as £29.99 one way, including all taxes and fees, meaning that a direct route to the Alps is not going to break the bank.